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The corporate identity of an organisation or project stems from the need to internally and externally transmit an idea of global presence, a way of being and doing things, the values and strengths that define it and make it stand out, and which over time enable it to be recognised and identified with the organisation.

The aim of the Corporate Identity Manual is to establish the criteria and methodology for using those elements that make up the visual identity of the organisation, starting in this case with the logo symbol.

It should be a helpful, dynamic and organic document that facilitates the use and transmission of the visual elements that make up the organisation’s identity, that can be adapted over time to new needs and which can be enriched and completed.